Designers: Ho Gai and Samantha Creative Director: Martyn Tan
Bold. The tone of the As the publication intends to exemplify thought leadership, the brochure needed to stand well away from the crowd and spark conversation with both its content and its presentation. The brochure’s design epitomizes both taste and intrepidness, featuring eye-catching copy with creative layouts. The brochure made innovative use of attention-grabbing patterns that pulled the eye towards its content, which was placed in a way that was unorthodox yet easy to consume. The placement of the assets guide the reader through the unconventional design, much in the same way that the North Consulting Group guides the conversation in its field.